Our vision for the future
Our strategy is "To be one of the world's leading travel groups by providing our customers with a wide choice and the flexibility to meet their ever changing needs."
We aim to:
- Offer our customers a comprehensive range of travel experiences
- Increase our controlled distribution, develop our brand portfolio and improve yield management across the Group
- Maintain an efficient and flexible business model
- Make value-enhancing acquisitions in high-growth segments of the market
Our Group Management Board, led by Chief Executive Peter Long is responsible for setting the strategy as agreed by the PLC Board. The GMB delivers profitable growth across the Group and manage the overall financial performance.
Our key business areas are:
Mainstream Holidays
With 23 million customers, this is our largest sector in terms of customer numbers. It covers tour operations, retail (3,500 shops) and airline activities (143 aircrafts) operating in three divisions: Central Europe, Northern Region and Western Europe.
Specialist & Activity
This Sector is the world's leading provider of specialist and experiential travel. It has over 100 specialist and activity brands delivering a range of unique customer experiences with the ethos of 'if you can dream it, we can take you there.' The Sector operates under six divisions - Adventure, Education, Marine, North American Specialist, Sport and Specialist Holiday Group.
Emerging Markets
The Emerging Markets Sector is a growing portfolio of travel businesses focusing on the specific source markets of Russia & CIS, Brazil, India and China. TUI Travel is the first international tour operator to build a presence in Russia & CIS.
Accommodation & Destinations
The Accommodation & Destinations Sector sells and provides a range of destination services in destination to tour operators, travel agents, corporate clients, and direct to the consumer worldwide. Divisions are B2B, B2C and Specialist.